Systemize and Scale Your Local Business
Without Wasting Money Using Our Proven Model
Skyrocket Your Local Presence
Supercharge your Customer's Loyalty
15+ years of Local Business Marketing Experience
Tailored Solutions for YOUR Business
Optimize Your Local Presence
Generate word of mouth interest
25+ years of Business Marketing Experience
Custom Systems for YOUR Business
Websites
We build a website designed so that local leads find you easily.
We optimize your presence to attract local leads.
Local Traffic Generation
We push high quality local leads to your website.
Clients
We build systems that keep you in front of your existing customers.
BOOK A CALL WITH US
The first step is the most important: you need to contact us.
Just schedule a time to talk with us that fits into your schedule.
It’s your first step toward getting new customers.
We'll have a chat to learn all about your business and what you want to achieve.
Our team will then create a plan just for you, and then we'll set up everything you need for you.
Don't worry, you'll get a chance to check it and make sure it’s just right.
After everything is ready, all you have to do is answer the phone when new customers call.
If there’s ever a problem, all you have to do is tell us, and we’ll fix it.
This way, you can focus on helping your customers and growing your business.
Kelly S.
Huge shoutout to Shelby at Plategic for being an absolute gem throught the whole process. Their expertise and guidance have genuinely been invaluable. For anyone contemplating whether to give it a shot, just dive in. It's a game-changer!
Kelly S.
Huge shoutout to Shelby at Plategic for being an absolute gem throught the whole process. Their expertise and guidance have genuinely been invaluable. For anyone contemplating whether to give it a shot, just dive in. It's a game-changer!
Kelly S.
Huge shoutout to Shelby at Plategic for being an absolute gem throught the whole process. Their expertise and guidance have genuinely been invaluable. For anyone contemplating whether to give it a shot, just dive in. It's a game-changer!
Making Digital Marketing Work for
Your Home Service Business
Let's face it - the competition's tough and technology keeps changing almost daily. If you run a home service business, you might be wondering how to stand out and reach the people who need what you offer.
Enter Plategic. We're here to help you crush it online.
Simon Page knows marketing, branding, automation and design inside out. He's all about creating messages that grab attention and make people want to choose you. He's the "techie" you need on your team.
Shelby DuBois? She's your go-to for making sure customers have an amazing experience every single time they interact with your business, from the first "hello" to ongoing support and advice on growing bigger and better.
Together, they've turned Plategic into a go-to for digital marketing, helping businesses like yours make more money, run smoother, and really get noticed online. Whether it's getting the word out through Google My Business, making your website and landing pages pop, or using SEO, writing, and all kinds of digital marketing magic to grow your business, we've got you covered.
At Plategic, we're all about keeping it real, providing value, and believing in the power of small businesses to rock the online world. With Simon's strategy smarts and Shelby's knack for making customers happy, we deliver the goods for home service businesses looking for results.
Ready to make some noise in the digital world? Team up with Plategic.
We're all about innovation, strategy, and top-notch customer service. Start your journey to online awesomeness with us.
Get in touch with Plategic today to find out how we can make digital marketing work wonders for you.
We're not just here to do a job; we're here to help you succeed.
OPTIMIZATION CHECKLIST FOR
HOME SERVICE CONTRACTORS
We offer complete digital marketing support for every facet of your brand. From on-page optimization to off-site strategies, our toolbox holds the keys to your success.
Customer Retention Marketing
Turn your customer's satisfaction into a lasting bond with your brand.
Local Service Ads
Management
Make sure you're seen by the right people at the right time.
Website Design
Showcase your services with a website that's both attractive and simple to navigate.
Customer Retention Marketing
Keep your customers coming back with targeted marketing strategies that make them feel valued and engaged.
Reputation
Management
Enhance your public image and build trust with effective reputation management.
Google Maps Marketing
Boost your presence on Google Maps and attract more local customers.
GMB Marketing & SEO
Improve your Google My Business profile and rankings to attract more visitors and increase engagement.
Marketing
Drive sales and keep your audience engaged with personalized email campaigns.
Database
Reactivation
Reengage old contacts and boost your sales with targeted outreach to your existing customers.
At Plategic, we stand as the go-to marketing service for home service pros. If you work in HVAC, plumbing, electrical, landscaping, or any other contractor service, we're here to deliver top-notch results. We're all about taking your business to that ever-elusive "Next Level"!
Our team of experts uses cutting-edge strategies and tailored insights to draw in the right visitors, boost your search engine visibility, and enhance both lead generation and conversion rates. By understanding the distinct needs of your company, we craft personalized marketing solutions that not only meet but exceed your specific goals.
Choose Plategic for a strategy that's as unique as your business
Electricians
Plumbing
Electrical
HVAC
Landscaping and Lawn Care
Roofing
Painting
Flooring
Carpentry and Joinery
Pest Control
Locksmiths
Home Security Systems
Window and Door Installation
Pool and Spa Services
Home Automation Specialists
Masonry and Concrete Professionals
Drywall and Insulation Installers
Tree/Arbor Services
Gutter Services
Solar Panel Installation
Water Damage and Restoration
Handyman Services
Home Remodelers
Fence Installation and Repair
Garage Doors and Openers
Complete this brief form to schedule a free strategy call to
see if we can help you scale your home service business.
How does your business measure results? Sales and conversion rates? Click-through numbers? Subscriber counts? No matter what metric defines your success, we’ll help you position it front and center in everything you do.
Plategic has a full host of tracking tools that gives you the power to plan, targeting what’s important and seeing the growth in real time. We don’t just give you a smarter way to market—we give you the tools to get results.
A website audit is a complete analysis of all the factors that affect your website’s visibility and usability. It's necessary to identify both strengths and areas for improvement, ensuring your site performs well in search rankings and provides a good user experience.
This comprehensive review includes looking at your user interface, functionality checks, and SEO optimization to identify areas for improvement and compliance issues.
We examine several elements including site speed, mobile-friendliness, content quality, SEO optimization, and security features. Each of these plays a crucial role in how effectively your website reaches and serves your audience.
It’s wise to conduct a website audit at least once a year to ensure your site remains updated with the latest web standards and practices. However, if your site undergoes significant changes or updates, more frequent audits might be necessary.
Absolutely! An audit identifies SEO weaknesses, such as broken links or poorly optimized content, which once addressed, can significantly improve your site’s search engine ranking.
After the audit, we provide a detailed report with findings and recommendations. We then discuss these with you to decide on a plan for implementing improvements to enhance your website’s performance and SEO.
Email marketing involves sending emails to a list of contacts to promote your products or services. It's important because it allows direct communication with your customers, helping to build relationships and drive sales.
The frequency can vary based on your audience and the type of content you send, but generally, once a week is a good start. It's enough to stay in touch without overwhelming your subscribers.
A good marketing email should have a clear message, a compelling call-to-action, and attractive visuals. Make sure it’s also mobile-friendly, as many people check their emails on their phones.
Absolutely! Email marketing remains highly effective for nurturing leads and maintaining customer relationships due to its direct and personalized approach.
Further, we can measure success by tracking open rates, click-through rates, and conversions from the emails. These metrics will tell you how engaging your emails are and how well they drive action.
Yes, by sending personalized updates, offers, and newsletters to your customers, you can keep them engaged and interested in your brand, which helps in retaining them over time.
Utilize Google Maps by optimizing your Google My Business listing, encouraging customer reviews, and using location-based ads to attract local customers.
Register your business with Google My Business and verify your location to appear in local search results and on maps.
Advertising costs on Google Maps depend on the competitive landscape of your business location and industry, typically based on a pay-per-click model.
Optimize your Google My Business profile, collect and respond to customer reviews, and use Posts to engage with customers and increase visibility.
Use the insights provided by Google My Business to track how many people are viewing your listing, asking for directions, calling your business, or visiting your website. This data can guide your marketing strategies.
Yes, you can add promotions and special offers to your Google Maps listing through your Google My Business profile. These offers can attract more customers and highlight what's unique about your business.
Google My Business is a tool that lets you manage how your business appears on Google Maps and search results. It's important because it helps customers find your business easily, see your hours, read reviews, and get directions.
Google My Business SEO focuses specifically on optimizing your business profile to rank higher in Google Maps and local search results. Unlike regular SEO, it targets geographic-specific queries and local audience.
To improve your ranking, make sure your business information is accurate and complete, regularly update your profile with new photos and posts, and encourage customers to leave positive reviews.
Responding to reviews shows that you value customer feedback and helps build trust. It also signals to Google that you’re an active business, which can improve your search rankings.
Use relevant keywords naturally in your business description and posts. For example, if you’re a bakery, include terms like "fresh baked bread" or "custom cakes" to help the right customers find you.
We can manage your profile by regularly updating it with fresh content, responding to customer reviews, and monitoring how users interact with your listing to continuously improve its performance.
We recommend checking your insights monthly to understand customer interactions with your listing, such as how many people called your business directly from the profile or used directions to visit your store.
Yes, during a crisis, your Google My Business profile is a critical tool for communicating with customers about changes in hours, temporary closures, or other important updates, helping to manage expectations and maintain trust.
Content marketing involves creating articles, videos, and other media to engage your audience. It's important because it attracts new customers and keeps existing ones interested by providing valuable information they care about.
We start by understanding your business and your audience’s interests. Then, we research to find topics that resonate with your customers and align with your business goals.
We recommend updating your content regularly, ideally weekly or biweekly. Frequent updates keep your site dynamic for return visitors and improve your SEO by showing search engines that your site is active.
Yes, good content marketing is great for SEO. By creating quality content that people want to read and share, you improve your site’s visibility and attractiveness to search engines.
We track how many people view and interact with your content, as well as how this traffic contributes to your business goals, like sales or leads. This helps us see what's working and what might need adjustment.
Reputation management involves monitoring and influencing how your business is perceived online. It's important because a good reputation can attract more customers, while a bad one can drive them away.
We help by keeping track of what people say about your business online, responding to reviews, and creating positive content. This helps maintain a good image and address any negative comments promptly.
If someone leaves a bad review, it's best to respond politely and address their concerns. We can help craft responses that show you care about your customers' experiences, which can turn a negative into a positive.
We cannot remove reviews from most platforms unless they are proven to be false or violate the platform’s policies. However, we can work to minimize their impact by improving the overall perception of your brand.
SEO, or Search Engine Optimization, is a method to improve your website so it appears higher on search engines like Google. It's important because it helps more people find your website, which can increase your customers and sales.
SEO services can range from $500 to over $5,000 per month depending on the complexity of the project, the expertise of the provider, and the specific goals of the business.
Results from SEO can take a few months to show up. It's a slow process because search engines take time to recognize and trust the improvements we make on your website.
We can't guarantee a number one ranking on Google because many factors contribute to search engine rankings. However, we use proven strategies to significantly improve your chances of ranking well.
We offer a variety of SEO services, including keyword research, content creation, link building, and ongoing SEO audits. These services are designed to improve the visibility and ranking of your website on search engines.
We provide regular reports that show how your website's ranking has changed, how much traffic it's getting, and other important metrics. These reports help you see the impact of our SEO efforts.
We start by understanding what you want and who will use your website. We make a plan, build your site, test it to make sure it works well, and then launch it. This makes sure your website looks good and works well.
Building a website can take from a few weeks to several months. How long it takes depends on how complex your website is and what features you need. We try to finish it on time while making sure it's the best it can be.
The cost of a website depends on how complex it is, the design, and extra features like online shopping or SEO. We'll give you a detailed price after we talk about what you need.
Yes, all our websites are made to work well on phones, tablets, and computers. This means anyone can have a good experience no matter how they visit your site.
Yes, we include basic SEO to help your site show up in search engines. We can also do more detailed SEO work for an extra cost. This helps make your site faster and easier to find.
Keeping your website safe is very important to us. We use the latest security measures, like SSL certificates and safe coding, to protect your site from dangers.
If you don't like the first design, we are ready to make changes. We usually allow a certain number of changes in our initial price and work closely with you to make sure the final design is what you want.
We build systems that retain quality clients and attract leads ready to buy. We do it in a way that allows you to focus on working on your business, not in it.
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