Systemize and Scale Your Local Business

Without Wasting Money Using Our Proven Model

Skyrocket Your Local Presence
Supercharge your Customer's Loyalty
15+ years of Local Business Marketing Experience
Tailored Solutions for YOUR Business

Optimize Your Local Presence
Generate word of mouth interest

25+ years of Business Marketing Experience
Custom Systems for YOUR Business

We Help With:

Local-Friendly

Websites

We build a website designed so that local leads find you easily.

Rank Higher on Google

We optimize your presence to attract local leads.

Local Traffic Generation

We push high quality local leads to your website.

Keep Existing

Clients

We build systems that keep you in front of your existing customers.

HOW IT

WORKS

1.

You Do The Hardest Part:

BOOK A CALL WITH US

The first step is the most important: you need to contact us.

Just schedule a time to talk with us that fits into your schedule.

It’s your first step toward getting new customers.

2.

We Listen To You; Then

We Make A Plan

We'll have a chat to learn all about your business and what you want to achieve.

Our team will then create a plan just for you, and then we'll set up everything you need for you.

Don't worry, you'll get a chance to check it and make sure it’s just right.

3.

Sit Back And Watch Your Business Grow

After everything is ready, all you have to do is answer the phone when new customers call.

If there’s ever a problem, all you have to do is tell us, and we’ll fix it.

This way, you can focus on helping your customers and growing your business.

Read What Our Digital Marketing Clients Say About Working With Us

Kelly S.

Huge shoutout to Shelby at Plategic for being an absolute gem throught the whole process. Their expertise and guidance have genuinely been invaluable. For anyone contemplating whether to give it a shot, just dive in. It's a game-changer!

Kelly S.

Making Digital Marketing Work for

Your Home Service Business

Let's face it - the competition's tough and technology keeps changing almost daily. If you run a home service business, you might be wondering how to stand out and reach the people who need what you offer.

Enter Plategic. We're here to help you crush it online.

Simon Page knows marketing, branding, automation and design inside out. He's all about creating messages that grab attention and make people want to choose you. He's the "techie" you need on your team.

Shelby DuBois? She's your go-to for making sure customers have an amazing experience every single time they interact with your business, from the first "hello" to ongoing support and advice on growing bigger and better.

Together, they've turned Plategic into a go-to for digital marketing, helping businesses like yours make more money, run smoother, and really get noticed online. Whether it's getting the word out through Google My Business, making your website and landing pages pop, or using SEO, writing, and all kinds of digital marketing magic to grow your business, we've got you covered.

At Plategic, we're all about keeping it real, providing value, and believing in the power of small businesses to rock the online world. With Simon's strategy smarts and Shelby's knack for making customers happy, we deliver the goods for home service businesses looking for results.

Ready to make some noise in the digital world? Team up with Plategic.

We're all about innovation, strategy, and top-notch customer service. Start your journey to online awesomeness with us.

Get in touch with Plategic today to find out how we can make digital marketing work wonders for you.

We're not just here to do a job; we're here to help you succeed.

GOOGLE BUSINESS PROFILE

OPTIMIZATION CHECKLIST FOR

HOME SERVICE CONTRACTORS

Our Digital Marketing Services

We offer complete digital marketing support for every facet of your brand. From on-page optimization to off-site strategies, our toolbox holds the keys to your success.

Customer Retention Marketing

Turn your customer's satisfaction into a lasting bond with your brand.

Local Service Ads

Management

Make sure you're seen by the right people at the right time.

Website Design

Showcase your services with a website that's both attractive and simple to navigate.

Customer Retention Marketing

Keep your customers coming back with targeted marketing strategies that make them feel valued and engaged.

Reputation

Management

Enhance your public image and build trust with effective reputation management.

Google Maps Marketing

Boost your presence on Google Maps and attract more local customers.

GMB Marketing & SEO

Improve your Google My Business profile and rankings to attract more visitors and increase engagement.

Email

Marketing

Drive sales and keep your audience engaged with personalized email campaigns.

Database

Reactivation

Reengage old contacts and boost your sales with targeted outreach to your existing customers.

Who We Serve

At Plategic, we stand as the go-to marketing service for home service pros. If you work in HVAC, plumbing, electrical, landscaping, or any other contractor service, we're here to deliver top-notch results. We're all about taking your business to that ever-elusive "Next Level"!

Our team of experts uses cutting-edge strategies and tailored insights to draw in the right visitors, boost your search engine visibility, and enhance both lead generation and conversion rates. By understanding the distinct needs of your company, we craft personalized marketing solutions that not only meet but exceed your specific goals.

Choose Plategic for a strategy that's as unique as your business

Electricians
Plumbing
Electrical
HVAC
Landscaping and Lawn Care
Roofing
Painting
Flooring
Carpentry and Joinery

Pest Control
Locksmiths
Home Security Systems
Window and Door Installation
Pool and Spa Services
Home Automation Specialists
Masonry and Concrete Professionals
Drywall and Insulation Installers

Tree/Arbor Services
Gutter Services
Solar Panel Installation
Water Damage and Restoration
Handyman Services
Home Remodelers
Fence Installation and Repair
Garage Doors and Openers

Book Your Call

Complete this brief form to schedule a free strategy call to

see if we can help you scale your home service business.

Digital Marketing Results That

Move the Needle for Contractors

How does your business measure results? Sales and conversion rates? Click-through numbers? Subscriber counts? No matter what metric defines your success, we’ll help you position it front and center in everything you do.

Plategic has a full host of tracking tools that gives you the power to plan, targeting what’s important and seeing the growth in real time. We don’t just give you a smarter way to market—we give you the tools to get results.

FREQUENTLY ASKED QUESTIONS

Website Audits

What is a website audit and why is it necessary?

A website audit is a complete analysis of all the factors that affect your website’s visibility and usability. It's necessary to identify both strengths and areas for improvement, ensuring your site performs well in search rankings and provides a good user experience.

This comprehensive review includes looking at your user interface, functionality checks, and SEO optimization to identify areas for improvement and compliance issues.

What do you look for in a website audit?

We examine several elements including site speed, mobile-friendliness, content quality, SEO optimization, and security features. Each of these plays a crucial role in how effectively your website reaches and serves your audience.

How often should a website be audited?

It’s wise to conduct a website audit at least once a year to ensure your site remains updated with the latest web standards and practices. However, if your site undergoes significant changes or updates, more frequent audits might be necessary.

Can a website audit improve SEO performance?

Absolutely! An audit identifies SEO weaknesses, such as broken links or poorly optimized content, which once addressed, can significantly improve your site’s search engine ranking.

What happens after the website audit is completed?

After the audit, we provide a detailed report with findings and recommendations. We then discuss these with you to decide on a plan for implementing improvements to enhance your website’s performance and SEO.

Email marketing

What is email marketing and why is it important?

Email marketing involves sending emails to a list of contacts to promote your products or services. It's important because it allows direct communication with your customers, helping to build relationships and drive sales.

How often should we send marketing emails to our customers?

The frequency can vary based on your audience and the type of content you send, but generally, once a week is a good start. It's enough to stay in touch without overwhelming your subscribers.

What should be included in a good marketing email?

A good marketing email should have a clear message, a compelling call-to-action, and attractive visuals. Make sure it’s also mobile-friendly, as many people check their emails on their phones.

Is email marketing still effective in 2024?

Absolutely! Email marketing remains highly effective for nurturing leads and maintaining customer relationships due to its direct and personalized approach.

Further, we can measure success by tracking open rates, click-through rates, and conversions from the emails. These metrics will tell you how engaging your emails are and how well they drive action.

Can email marketing help in retaining customers?

Yes, by sending personalized updates, offers, and newsletters to your customers, you can keep them engaged and interested in your brand, which helps in retaining them over time.

Google Maps Marketing

How do I market on Google Maps?

Utilize Google Maps by optimizing your Google My Business listing, encouraging customer reviews, and using location-based ads to attract local customers.

How do I get my business to appear on Google Maps?

How much does it cost to advertise on Google Maps?

Advertising costs on Google Maps depend on the competitive landscape of your business location and industry, typically based on a pay-per-click model.

How do I increase visibility on Google Maps?

Optimize your Google My Business profile, collect and respond to customer reviews, and use Posts to engage with customers and increase visibility.

How do I track the success of my Google Maps marketing efforts?

Use the insights provided by Google My Business to track how many people are viewing your listing, asking for directions, calling your business, or visiting your website. This data can guide your marketing strategies.

Can promotions and offers be added to my Google Maps listing?

Yes, you can add promotions and special offers to your Google Maps listing through your Google My Business profile. These offers can attract more customers and highlight what's unique about your business.

Google My Business

What is Google My Business and why is it important?

Google My Business is a tool that lets you manage how your business appears on Google Maps and search results. It's important because it helps customers find your business easily, see your hours, read reviews, and get directions.

What is Google My Business SEO and how is it different from regular SEO?

Google My Business SEO focuses specifically on optimizing your business profile to rank higher in Google Maps and local search results. Unlike regular SEO, it targets geographic-specific queries and local audience.

How can I improve my ranking on Google My Business?

To improve your ranking, make sure your business information is accurate and complete, regularly update your profile with new photos and posts, and encourage customers to leave positive reviews.

How does responding to reviews affect my Google My Business SEO?

Responding to reviews shows that you value customer feedback and helps build trust. It also signals to Google that you’re an active business, which can improve your search rankings.

What are the best practices for using keywords in my Google My Business profile?

Use relevant keywords naturally in your business description and posts. For example, if you’re a bakery, include terms like "fresh baked bread" or "custom cakes" to help the right customers find you.

How can you help manage my Google My Business profile?

We can manage your profile by regularly updating it with fresh content, responding to customer reviews, and monitoring how users interact with your listing to continuously improve its performance.

How often should I check my Google My Business insights?

We recommend checking your insights monthly to understand customer interactions with your listing, such as how many people called your business directly from the profile or used directions to visit your store.

Can managing my Google My Business profile help with crisis management?

Yes, during a crisis, your Google My Business profile is a critical tool for communicating with customers about changes in hours, temporary closures, or other important updates, helping to manage expectations and maintain trust.

Content Marketing

What is content marketing and why is it important?

Content marketing involves creating articles, videos, and other media to engage your audience. It's important because it attracts new customers and keeps existing ones interested by providing valuable information they care about.

How do you determine what kind of content to create for my business?

We start by understanding your business and your audience’s interests. Then, we research to find topics that resonate with your customers and align with your business goals.

How often should we update our content?

We recommend updating your content regularly, ideally weekly or biweekly. Frequent updates keep your site dynamic for return visitors and improve your SEO by showing search engines that your site is active.

Can content marketing help with SEO?

Yes, good content marketing is great for SEO. By creating quality content that people want to read and share, you improve your site’s visibility and attractiveness to search engines.

How will we know if our content marketing is effective?

We track how many people view and interact with your content, as well as how this traffic contributes to your business goals, like sales or leads. This helps us see what's working and what might need adjustment.

Reputation Management

What is reputation management and why do I need it?

Reputation management involves monitoring and influencing how your business is perceived online. It's important because a good reputation can attract more customers, while a bad one can drive them away.

How can you help manage my business’s online reputation?

We help by keeping track of what people say about your business online, responding to reviews, and creating positive content. This helps maintain a good image and address any negative comments promptly.

What should I do if someone leaves a bad review?

If someone leaves a bad review, it's best to respond politely and address their concerns. We can help craft responses that show you care about your customers' experiences, which can turn a negative into a positive.

Can you remove negative reviews from the internet?

We cannot remove reviews from most platforms unless they are proven to be false or violate the platform’s policies. However, we can work to minimize their impact by improving the overall perception of your brand.

Search Engine Optimization (SEO)

What is SEO and why is it important for my website?

SEO, or Search Engine Optimization, is a method to improve your website so it appears higher on search engines like Google. It's important because it helps more people find your website, which can increase your customers and sales.

What is the average cost of SEO?

SEO services can range from $500 to over $5,000 per month depending on the complexity of the project, the expertise of the provider, and the specific goals of the business.

How long does it take to see results from SEO?

Results from SEO can take a few months to show up. It's a slow process because search engines take time to recognize and trust the improvements we make on your website.

Can you guarantee my website will rank number one on Google?

We can't guarantee a number one ranking on Google because many factors contribute to search engine rankings. However, we use proven strategies to significantly improve your chances of ranking well.

What kind of SEO services do you offer?

We offer a variety of SEO services, including keyword research, content creation, link building, and ongoing SEO audits. These services are designed to improve the visibility and ranking of your website on search engines.

How will I know if the SEO is working?

We provide regular reports that show how your website's ranking has changed, how much traffic it's getting, and other important metrics. These reports help you see the impact of our SEO efforts.

Web Design

What is your web design process?

We start by understanding what you want and who will use your website. We make a plan, build your site, test it to make sure it works well, and then launch it. This makes sure your website looks good and works well.

How long will it take to complete my website?

Building a website can take from a few weeks to several months. How long it takes depends on how complex your website is and what features you need. We try to finish it on time while making sure it's the best it can be.

How much will my website cost?

The cost of a website depends on how complex it is, the design, and extra features like online shopping or SEO. We'll give you a detailed price after we talk about what you need.

Will my website be mobile-friendly?

Yes, all our websites are made to work well on phones, tablets, and computers. This means anyone can have a good experience no matter how they visit your site.

Do you offer SEO optimization as part of the web design?

Yes, we include basic SEO to help your site show up in search engines. We can also do more detailed SEO work for an extra cost. This helps make your site faster and easier to find.

How do you handle website security?

Keeping your website safe is very important to us. We use the latest security measures, like SSL certificates and safe coding, to protect your site from dangers.

What happens if I'm not satisfied with the initial design?

If you don't like the first design, we are ready to make changes. We usually allow a certain number of changes in our initial price and work closely with you to make sure the final design is what you want.

Best Local Marketing Agency in Kansas City

We build systems that retain quality clients and attract leads ready to buy. We do it in a way that allows you to focus on working on your business, not in it.